With super low prices and a no-frills approach, Skinny Direct appeals to data-loving smartphone users, who have an existing phone and want to manage their mobile usage themselves. Skinny Direct is accessible via the Skinny Direct website and app. Customers sign up online, bring their own device, and can choose to bring their existing number. There are no top-ups, no prepaid balances, no vouchers and no standard rates. Customers benefit from easy ‘one-click’ purchase functionality and pay by credit card. Skinny Direct offers the richest combination of data, NZ minutes and text in New Zealand, including unlimited NZ calling and texting on all combos.