Fine merchants of educational items of entertainment.We search the globe to uncover only the most unusual and mysterious items for your amusement. If they could buy them, we're pretty sure that even Einstein and Newton would be impressed. About Us Simply Clever Toys begun this year and is run by Jacob(16) & Matthew(14). We are brothers and home schooled by our great Mum, this business was started as a home school project . We began small on Trade Me, then we discovered the Model X show which we found to be extremely successful, this helped us to get a bit more well known and supplied us with funds to move on. With coaching from our Dad (who is a business coach) we decided we needed a website and low and behold here it is.