In our previous blog discussion, we talked about how to write the important components of an effective business plan. Now that you have a strategic plan for your business, it is time to introduce your brand to the market. The next important step is to create your marketing plan. We have invited Jo Martin, Marketing Manager for Paul Martin Chartered Accountant Limited to answer some of the many questions you may have and to give us some tips on how to create the most effective marketing plan for your business. What is marketing? Marketing consists of identifying the need for your product or service and then presenting your goods and/or services, at the right time, at the right place and at the right price to satisfy a customer's needs.... Read the rest of the article here: http://www.pmartinca.com/blog/creating-the-marketing-plan