Album Award for Kiwi Photographer
By Moda Fotografica
· 2010-07-16T08:01:54.000Z
O n Monday I read a story about obsession. Some people have a compulsion to do their best, often at the sacrifice of what may be deemed as ‘normal’ behaviour. For the last four weeks before writing this article I have had a singular focus on creating an outstanding album for the New Zealand Institute of Professional Photography awards. There were many reasons why this was worth the effort. If I am successful it will be my third such award in a row. If I am not I have just created a wonderful piece of art. If it is unsuccessful, the learning exercise was intensive and beneficial. The outcome is a beautiful book of somebody’s dream. This is not without help however, as I had the constant support of Jo, my wife, and the efforts of Queensberry. At a late stage and incredibly busy moment for Heather we agreed on a design for the book and she spun her magic to create something truly amazing for us. I wanted to create a book that was like a personal and intimate journal. I wanted to tell a story in a less than obvious way I wanted the book to say these things before you even opened it. I referred to the feel of the album as being similar to your old, comfortably worn couch – this couch is the one where you sit in the sun and read while listening to the music that moves you. It gives you comfort and has a reality, almost a wisdom, about it that comes from years of being a couch. I wanted the viewer to feel an honesty and a beauty when they held this amazing book. I wanted it to suggest a quality that said way more than a bunch of photographs on a page. This album wanted to be suggestive of a rich reward to anybody who had the privilege to hold it, and the curiosity to look inside You could argue – “but it’s just a book of pictures!”. In one sense you might be right, but the truth is that it is somebody’s dream that we have retold. Dreams are worth more than that. Effectively I wanted the book to say ‘respect me’, but I wanted that respect to be earned I approached Heather Baugh from Queensberry about how this might be possible. By good fortune they were working on a new concept for their albums that would be unique, bespoke, and based on a very similar concept. I feel that Queensberry are very in tune with my needs. This is why they have my loyalty and support. I designed the album using PJ remix. I had an idea that story needed to unfold in a unique way – I started off being mysterious and not revealing the face of the bride until she was in the church. I thought it was a great idea but everybody else missed the point and asked why! I conceded and added some portraits. I wanted the story to unfold with “the answers coming almost in time with the questions”. I wanted to say that Weddings can be overwhelming, and that there is a fairytale part, that is flavoured with the love for each other, family, and friends. I chose to work with creative imagery punctuated by images that told more of the story. I wanted to reveal the feelings and the beauty. The bride was a paper conservator, so I was very aware of the tactile aspects of the album. The skirt on her dress looked like gracefully crumpled tissue paper. It was incredible. I desaturated the images to emphasise the tonality over the colour I changed the ‘tone of the monochromatic prints as the day progressed into the evening. This change was to represent the closing in of the darkness. But I wanted it to be a realisation more than being a statement. I enjoy the idea that even after several viewings of the album you might still discover new things each time I kept the design simple adopting a style which, predominantly, had a single key or art image supported by one or more smaller supporting images. The wedding was in Barcelona. At the time I was disappointed to have absolutely no time to create imagery with the daunting Spanish architecture. In hindsight we did very well – but it would have been fabulous to take the bride and groom on an exploration. In another bit of hindsight I would admit that the imagery was not about the cityscape, The imagery was about the bride and groom, their families and friends, and their feelings. I sent the design to the bride for inspirations and she replied with this note: “I loved the choice of photos... (a funny anecdote: you took a very good portrait of a stranger and used it for the album! We always found this so funny so we´d like the stranger to be there – after all, so many strangers clapped at us when we left the Salo de Cent, or afterwards when we were leaving… what a trip! \ “And the fountains on for us… also full of strangers smiling at us… we were in a cloud and saw them as part of us all… “I collected the album the other day and it was even better than I imagined.” So, the album is made it is a beautiful graceful friend. It is the keeper of a dream, and the teller of a story. It will live in a special place, and it will tell its owners that once upon a time in beautiful place there lived a handsome prince and a very pretty bride. – Johannes van Kan
About This Author
Moda Fotografica
Christchurch, New Zealand
Wedding and Portrait Photography by Johannes van Kan and Jo Grams. Their photographic studio photographs people, pregnancies, babies, families, and weddings in Christchurch and around New Zealand. They have won many awards and are considered to be leaders in the industry.