By Pure Sports Nutrition

04/03/2014 WHY CHOOSE PURE?

PREMIUM SPORTS HYDRATION DRINKThe Sports Drink Market is very competitive. It's hard to tell what's good and what's not. HOWEVER, we believe that Pure really is the freshest, healthiest and the closest to perfection, hydration drink on the market. Below are the following reasons why we think PURE stands above all the rest.

1. It tastes really good. Most sports drinks taste really sweet and sickly. Pure is really easy to drink and not ‘over the top' sweet. You will actually want to drink this, which is vital to staying hydrated in hard training/ racing situations.
2. Pure is flavoured with real fruit. A lot of the other drinks are made with "natural flavours" - made in a lab with natural compounds, this makes them taste artificial. Ours is made out of fresh fruit, freeze dried then ground down to make it soluble.
3. Pure is gentle on your stomach. Some athletes can't process high sugar or fructose in sports drinks and get upset stomachs. Our natural sugar combination of sucrose and glucose is the best combination for people who are prone to getting upset stomachs. We have many athletes that can't drink sports drinks but enjoy drinking Pure.
4. Pure has "Premium Electrolytes". We use citrates as our electrolytes instead of cheaper chlorides. Most sports drinks use cheaper electrolytes in their drinks. Citrates taste better and are gentler on your stomach.
5. Pure has higher amounts of electrolytes than most of the current drinks on the market. When we sweat, we loose electrolytes so it's vital these are replaced.
6. Pure has no added colours, preservatives or anti clumping agents.
7. It's Natural.
8. You need to use product within 12 hours of mixing. This could be seen as a negative, however as Pure is free from preservatives and additives, it can't be left in drink bottles for days on end. It's designed to be consumed within 12 hours. Fresh is best!
9. There have been no corners cut making Pure. Pure costs twice the price to produce than the average sports drink as we use real fruit and premium ingredients.
10. Pure is New Zealand Made - support local business