By Paul Martin Chartered Accountant Ltd

10/09/2016 One of the major reasons why businesses fail is because they fail to plan. Business planning is the most critical part of running a business. It is not enough that you want to have or have started a business. And it is not enough that you have sufficient funds to sustain it. You should have every detail well mapped out if you don't want your efforts to go to waste. And your business plan should include goals. These goals will help you to not only maintain your current position, but also to achieve further growth.
If you don't have business goals right now, here are more reasons that you should consider creating some as soon as possible:
They serve as a guide.
Having business goals will give you the right perspective. They will serve as guides to help you manage and operate your business. They allow you to set certain targets and then meet those targets one step at a time. When you do this, you will be able to see the positive changes taking place.
They help you focus.
In any type of business, there are so many things to do and accomplish that sometimes you can lose focus on what to do. There are often many important and urgent tasks that need to be done that you can end up torn on which to do first. If you have business goals, you can use these goals to help you focus. Do the tasks that will help you achieve your goals faster first. Relay your business goals to your team and your team will automatically know which tasks to focus on.
They encourage initiative.
If you have goals and those goals are shared with the rest of your team, your team will know how to use them as their guide in accomplishing tasks. They will even think of ways to help you achieve those targets. Also, once they are on board with your goals, there will likely be less supervision required on your part.
They help you make critical business decisions.
As your business progresses, hard choices will need to be made. Your business goals will guide you on what decisions to make and steps to take. Whether you need new assets, new employees, possible expansion and so on, your business goals are your key to unlock these major decisions.
They help you measure your progress.
If you have business goals it is easier to measure your success. You simply have to check if your goals for this week, this month, or this year have been met. If not, then you can make changes that will help you achieve your desired result. As you measure your progress, you will also have a chance to reassess your goals.
You can't just desire success. You must specifically identify the things you want to be successful at. These will be the goals you need to work out.
We've seen a lot of entrepreneurs who are still unsure of what they really want for their business. And as chartered accountants and business experts, we've helped them identify possible goals that they can achieve. We've given them an attainable business strategy that is tailored for their business.
For assistance in creating business goals and business planning, please book an appointment online or phone (09) 576 4166 to personally talk to our advisors.

Paul Martin Chartered Accountant Ltd

Paul Martin Chartered Accountant is a modern, proactive Auckland practice located at Botany Town Centre, in the heart of East Auckland. Utilising the cloud and other technologies we provide accounting, tax and business advisory services to individuals and businesses across Auckland, nationwide and i…

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